FEBRUARY 8, 2022  | STRIVE today announced an agreement with the University of Kentucky men’s basketball team to use the STRIVE Performance System to monitor the muscle performance of its players during the college basketball season as the team prepares for the NCAA Tournament in March.  STRIVE will enable the team’s performance coaches and training staff to monitor and analyze players’ muscle load, movement and utilization in practice and game settings, including rehabilitation settings and strength and conditioning training. 

JANUARY 26, 2022  |  STRIVE today announced a partnership with Spellman Performance, America’s elite speed performance institution. Through the partnership, Spellman Performance clients, including athletes training for the upcoming NFL Scouting Combine, will have access to data-driven insights about their muscle activity, allowing these athletes to run faster and achieve peak athletic performance. 

JANUARY 14, 2022  |  Periodization is an extremely effective form of training that focuses on periods of progressively increasing stress followed by short periods of rest.  Active recovery workouts and periods of rest are as important as the periods of intense training, as it’s during this time that muscle fibers torn during training are able to rebuild so that they can handle similar stress in the future.  But how much intensity…  

JANUARY 5, 2022 |  STRIVE, the only platform proven to optimize muscle performance for elite athletes and teams, today announced breakthrough advancements to its STRIVE Performance System that enable trainers to customize and capture the most accurate muscle data in any setting including training, practice, competition and rehab, without any interference to the athlete. The new STRIVE Performance System provides elite athletes, trainers and coaches with unparalleled data to understand muscle performance and fatigue, empowering them to optimize training schedules…

JULY 27, 2021  |  STRIVE today announced that the Dominican Republic’s national baseball team has been using the STRIVE Performance System during training for the Olympic Games in Tokyo, Japan. STRIVE has enabled the team’s training staff to monitor players’ muscle performance in all active settings in the lead-up to the 2021 Olympic Games: practice, conditioning and in-game. As a result, the team will be better equipped to understand their players’ muscle performance and fatigue, empowering them to compete and win at the highest level.

SEPTEMBER 1, 2021  |  STRIVE, the only platform proven to optimize muscle performance for elite athletes and teams, today announced a strategic partnership with Fairly Group, the premier insurance broker and risk management company with hundreds of clients across all major professional sports leagues. Through the partnership, STRIVE is now available to players and teams as a benefit. Numerous players are already using STRIVE to help their return to play from injuries suffered during games.

AUGUST 10, 2021  |  STRIVE CEO and Cofounder Nikola Mrvaljevic sat down with the Driving Force Podcast to discuss STRIVE’s place in human performance. From playing professional basketball in Montenegro, to leading his team at STRIVE, Mrvaljevic discusses it all.



JUNE 22, 2021  |  STRIVE, the only platform proven to optimize muscle performance for elite athletes and teams, today announced a strategic partnership with KINEXON, a leading sports performance and analytics provider. By combining STRIVE’s unique ability to measure muscle movement and activation in athletes with KINEXON’s advanced player tracking technology, the companies will offer a first-of-its-kind, complete performance optimization solution for sports teams, athletes, and trainers.

JUNE 15, 2021  |  Portland Timbers’ Midfielder/Forward Sebastian Blanco, takes us through his road to recovery from a knee injury. Athlete health and performance are at the core of STRIVE’s mission. STRIVE assisted the Timber’s staff and Blanco during his rehabilitation to monitor his muscle activation and performance. Even after Blanco returned home to Argentina to rehab there, STRIVE was able to assist monitoring his progress from overseas. Check out the video!

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