STRIVE AND KINEXON ANNOUNCE PARTNERSHIP TO OFFER COMPLETE PERFORMANCE OPTIMIZATION SOLUTION AS NBA KICKS OFF COMBINE WEEK

JUNE 22, 2021  |  STRIVE, the only platform proven to optimize muscle performance for elite athletes and teams, today announced a strategic partnership with KINEXON, a leading sports performance and analytics provider. By combining STRIVE’s unique ability to measure muscle movement and activation in athletes with KINEXON’s advanced player tracking technology, the companies will offer a first-of-its-kind, complete performance optimization solution for sports teams, athletes, and trainers.

KINEXON has equipped more than 400 teams, leagues and events worldwide with its award-winning technology in the areas of performance tracking & analytics, fan engagement and contact tracing. STRIVE complements KINEXON’s ultra-precise ultra wideband (UWB) technology with its world-leading electromyography (EMG) technology to measure and monitor the muscle activation of athletes’ hamstrings, glutes and quadriceps.

Through the partnership, STRIVE’s muscle performance data will be seamlessly integrated with the KINEXON platform for user-friendly accessibility, and will allow teams to monitor their athletes’ performance in all active settings: practice, conditioning, and in-game. With today’s partnership, teams will be better equipped to understand the muscle performance and fatigue of their athletes, empowering them to compete and win at the highest level.

“KINEXON is an ideal partner for STRIVE as both companies collectively aim to provide trainers with comprehensive insights into how their athletes are performing,” STRIVE CEO Nikola Mrvaljevic said. “We’re honored to partner with KINEXON on this initiative as we both seek to expand our footprints in the sports industry.”

“Peak demands are often the most important part of athlete performance and the most dangerous for injury,” said Paul Robbins, Executive Vice President of Sports Performance at KINEXON. “KINEXON quantifies peak demands through the tracking of high acceleration and sprint events. Now with STRIVE, we can monitor the muscle activity during these peak demands to understand training and recovery. This combination will allow KINEXON and STRIVE to provide teams with unrivaled training and recovery insights.”